Voter Registration Giveaway
Campaign
Campaign
Disciplines: Display Ads, Presentation Design, Social Media Video
Role: Designer, Art Direction
I designed 60+ display ads and social media graphics, along with a slide deck, for Accelerate Change, a nonprofit organization that focuses on improving civic engagement with BIPOC communities through digital media.
The purpose of this online campaign was to increase voter registration ahead of the 2024 presidential election by promoting giveaways for concerts, products, film premieres, etc. The goal was to engage young adults and get them excited to vote in the election.
Giveaway Partners and Organizations
Accelerate Change partnered with multiple media companies, including NowThis, FEMINIST, PushBlack, Gen Z for Change, Pulso, and many more.
The giveaway organizations included HeadCount, All Americans Vote (AAV), FanOut, and Propeller for this giveaway, and the prizes included concert tickets, VIP experiences, film premiere events, travel, products, etc.
Giveaways included events by Ariana Grande and Wicked, Chappelle Roan, Shakira, Charlie XCX, Latto, Sabrina Carpenter, Lil Wayne, Childish Gambino, the VMAs, Camp Flog Gnaw, and many more.
Winning Ad! 🏆
While there was a team of designers who worked on the vast number of display ads for this campaign (ads not shown here), I designed the winning advertisement!
Of all of the ads created by the team, one of my display ads was the:
✨ Top-performing ad that drove the largest volume of voter registrations with the lowest click-through rate. ✨
My winning display ad was for the Ariana Grande Wicked Premiere giveaway.
Presenting the Data
After the campaign was complete, I was tasked with designing the slide deck to present the results and findings of the campaign to the organization's leadership team.
For this presentation, I had to find multiple unique ways to showcase the information and data that were collected through the use of imagery, infographics, and iconography.
🎯 My goal was to present the information in a clear, fun, and easy-to-read manner. For this purpose, I used imagery from the campaigns, photos of the artists, large data numbers, animated graphs, and engaging charts and graphs.
All of which made for a fun and engaging presentation.
The Presentation
Below are some select slides from the Voter Registration Giveaway Results slide deck.
ℹ️ (Of course, for confidentiality purposes, placeholder information has been used here.)
Video Ads for Social Media
In addition to static ads, I designed video ads for the giveaway.
Here is one of the Instagram story advertisements I created for a giveaway for Shakira's Hips Don't Lie tour.
Display Ad Designs
Here is a collection of the display ads I designed for the Voter Registration Giveaway Campaign.
When creating these designs, which were primarily featured on social media, I mostly focused on using bold colors and large imagery of the artist to capture the attention of young adults (the target audience). I also used additional, smaller graphics to highlight important information and create interest.
🎯 My goal was to create fun and engaging graphics that got people excited to register to vote.
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